Fred Kuys quits Publicis Dialog job

Fred Kuys, the chief executive and founding partner of Publicis’s below-the-line spin-off, Publicis Dialog, has suddenly left the agency with no job to go to.

Fred Kuys, the chief executive and founding partner of Publicis’s

below-the-line spin-off, Publicis Dialog, has suddenly left the agency

with no job to go to.



The official reason behind Kuys’s departure is a difference of opinion

with the Publicis group chairman, Rick Bendel, over the direction of the

operation, although it is understood that there are also personal

reasons involved. Both sides are considering their legal positions.



Bendel commented: ’Our strategy behind setting up Dialog was to provide

group clients with resources in specific areas.



Kuys found the interdependent relationship difficult, wanting to focus

on an individual sell rather than a group sell.’



After a series of new business wins, culminating in the giant Renault

account, which Dialog scooped from WWAV Rapp Collins last month

(Campaign, 5 February), a freeze was put on new business to service

existing clients.



’Kuys was very focused on new business, and when we decided to button

down and spend 12 months concentrating on our existing clients, he found

it hard to accept,’ Bendel added.



Of the four founding directors, only one now remains: George Boyter, a

former creative director responsible for Renault at WWAV Rapp Collins

who is credited with playing an instrumental role in bringing the

Renault business to Publicis Dialog.



Another, Chris Cunnane, resigned last week to go to Jones Mason Barton

Antenen as its database director. He cited ’creative differences’ with

Kuys as a reason for leaving.



A successor to Kuys is being sought and Bendel will caretake the role

until an appointment is made.



He said: ’There is a strong team in place at the moment in George, Diane

(Canady, the managing director) and Spencer (McHugh, planning

director).’



Renault is the agency’s biggest client by far, but it also handles

Scottish Hydro-Electric, Silverlink Metro, Lancome and Manpower.



The Manpower business was awarded to the Publicis group in October after

Publicis pitched jointly with Dialog.



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