Supanet, the free internet service provider aimed at families, is
seeking an agency to handle its estimated pounds 10 million advertising
The company, which so far has 250,000 registered users, is contacting
mainstream advertising agencies through the AAR.
Alan Randall, the company’s marketing director, said that he hopes to
narrow the longlist of five to a shortlist of three by the end of this
Until now, the company has been using Davies Little Cowley Fiddes on an
Randall added that although Supanet uses CIA Media Solutions, that may
change according to which creative agency he appoints.
He is also reviewing the company’s below-the-line arrangements.
Randall said: ’We are a product with very little brand presence. We need
an agency to develop our brand presence and personality and mainstream
agencies are good at that.’
He expects the first work to break late in the summer or early in the