Freesat hunts for DM agency to promote ad opportunities

LONDON - Freesat, the digital satellite service joint venture between ITV and the BBC, is on the hunt for a direct marketing agency to handle its below-the-line business-to-business advertising account.

ITV, which is handling the process, is approaching agencies for credentials meetings with a view to holding a pitch for the business. The successful agency will take responsibility for promoting the free-to-air service, which allows consumers to view high-definition programming.

The campaigns will seek to promote the advertising opportunities provided by Freesat, which, unlike Sky HD or Virgin's high-definition service, allows consumers to receive HD programming without paying a monthly subscription charge.

Since the service was given approval by the BBC Trust last April, Freesat has appointed Fallon to handle advertising, MPG to its media planning and off-air buying, Agency Republic to handle its digital advertising account, and Billington Cartmell to cover retail activation activity.

Freesat launched earlier this month, with an introductory campaign,created by Fallon, running across national and regional press.