Freesat, the satellite TV service, has released its first campaign since moving away from using a single agency. The ad, which was created by Freesat, TellyJuice and Framestore, features a CGI snail called Sheldon who repeatedly misses Coronation Street because he can never reach a TV in time. But Sheldon’s life changes thanks to Freetime, Freesat’s video-on-demand service that allows him to catch up whenever he likes. The work was created by Adam Cutts and Peter Humphries, and directed by David Skinner. Freesat will continue to work with Now.
Head of design
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