Freesat "us humans" by Now

Freesat is launching a TV, digital and direct marketing campaign to promote its subscription-free satellite offering. The TV spot, created by Now, shows the things we do every day that could easily be avoided – from tripping over on the street to getting stuck in a revolving door – to try to convince viewers that paid-for satellite services are not the only option. It ends with the line: "Freesat. Think about it." The ad will air on ITV, Channel 5 and UKTV channels. The work was created by Steve Paskin and directed by James Rouse through Outsider. Post-production was by The Moving Picture Company, with audio post-production by Factory Studios.