Freeserve sales force pulls in ads for partner UK-invest

Freeserve is using its newly installed sales force to attract ads for its partner UK-invest, marking the end of the latter’s relationship with 24/7.

Freeserve is using its newly installed sales force to attract ads

for its partner UK-invest, marking the end of the latter’s relationship

with 24/7.



Caroline Hughes, the ISP’s sales director, has been constructing a team

of around 40 staff since taking sales in-house in June.



She promised that the selling of banners, sponsorship and other

promotional opportunities for UK-invest, which is partnered by the

Freeserve’s Money site, marked the first stage of ’a major expansion

strategy’ for the Freeserve ad team.



Aside from handling UK-invest, the department will sell on behalf of

Babyworld, the community site Smartgroups and Clearly Business. It

either 100 per cent owns or has a stake in each of these internet

companies.



The idea is to offer partners advertising across Freeserve’s own network

- which includes Money and the women’s channel ICircle - allowing them

to receive integrated planning, placing and reporting.



Hughes said: ’UK-invest is a hugely popular site which provides a

quality AB male audience for advertisers.’



Paul Steinberg, business development manager of UK-invest, added: ’Ad

sales managed through Freeserve will result in more targeted campaigns.’



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