Freeserve has terminated its contract with DoubleClick and has
pledged to grow the inhouse ad team from just nine staff to a sales army
Caroline Hughes, Freeserve’s newly installed ad sales director,
instigated the changes to keep up with the site’s rapid expansion.
One of the UK’s biggest portals, Freeserve has more than 240 content
partnerships and received 162.8 million page impressions in February - a
jump of 48 per cent compared with November 1999’s figures.
Hughes is now looking to hire more than 30 sales people at all levels.
The most senior vacancies are for a head of agency sales and a head of
She is also seeking ad managers with relevant experience to run the
careers and finance subsites and the iCircle women’s portal.
Sponsorship specialists, someone with a good knowledge of WAP and
broadband technology and more junior agency and client sales people are
Freeserve was one of DoubleClick’s most high-profile clients. The sales
house began working for the internet company two years ago.
’A gradual transfer of advertising sales inhouse has already been taking
place,’ said Hughes. ’The complexity and continued growth of Freeserve
dictated that we take this one step at a time.’
DoubleClick will stop selling on behalf of Freeserve on 1 June. However,
the portal will continue to use DoubleClick’s Dart advertising serving
Hughes was recruited last year from Granada Media Interactive, where she
was head of sales and responsible for generating revenue for ITV’s
Formula 1 site and entertainment channels. At Freeserve she reports to
Sarah Carpenter, vice-president for strategy and new business.
Eric Stein, managing director of DoubleClick UK, said: ’The experience
of working together has been great for both Freeserve and
We have been developing our relationship as Freeserve has expanded and
will continue to do so, to ensure its smooth transition to selling
Freeserve’s ad and e-commerce revenue for the last quarter (ending 5
February) has soared by 53 per cent on the previous quarter.