- Shares in Freeserve, the free online service provider, continued to fall today hitting 130p by this morning as an influx of rivals begins to take its toll on the market leader.
Investors in Freeserve, which was the London Stock Exchange's first £1 billion internet company, have seen the value of their shares fall from a post-float high of more than 240p.
Freeserve is thought to have suffered in recent weeks as the number of rivals crowding into the free internet access market has continued to increase.
Tesco, Waitrose, BT, AOL, Virgin and News International have all launched their own free services in recent months.
Analysts are expecting to see as much as a five per cent fall-off in the number of registered Freeserve users. Freeserve currently has around 1.4 million users.