Freeview 'balloon' by Leo Burnett

Freeview has launched an £18 million marketing campaign, the first work for the brand by Leo Burnett since winning the busienss earlier this year.


The new strategy marks a shift in Freeview’s communications away from product promotion to focus on building the brand.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE