Freeview calls on Gekko for experiential roadshow

Digital television provider Freeview has enlisted field marketing agency Gekko to produce its new Great British tea party-themed roadshow.

Gekko creates experiential roadshow for Freeview
Gekko creates experiential roadshow for Freeview

The team will recreate a summer fete at four UK shopping centres, comprising of a green Astro Turf area with deck chairs, picket fencing and a pop-up marquee serving refreshments.

The roadshow will include four-day stops at Westfield London Shepherds Bush (1-4 August); Birmingham Rotunda Bullring (8-11 August); Liverpool One E5 (15-18 August); and Brighton Jubilee Square (23-26 August).

Shoppers will be able to relax in the sun, enjoy a cup of tea and cake and watch some clips of the programmes on offer from Freeview on a giant screen.

Brand ambassadors will also be on hand to demonstrate Freeview, including its smart functionality.

James Chambers, retail marketing manager at Freeview, said: "We are really looking forward to getting this show on the road this summer. Value has always been really important to us and we have worked with Gekko to create a roadshow that excites, educates and engages the British public."

Daniel Todaro, managing director of Gekko, added: "With the ‘empty’ summer of 2013 upon us, without Jubilee celebrations or Olympics Games to capture the excitement of the nation, we were keen to create a piece of experiential activity that really brought to life the best of British and what better way to celebrate the heat wave than with a proper British summer fete? We’re always delighted to work alongside Freeview and create something that will really surprise and delight consumers."

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Topics