Freeview "Freddy" by Jack Morton Worldwide

Freeview today (28 January) launches its latest series of digital ads, which show the benefits of free services. The work, created by Jack Morton Worldwide, continues the "Entertainment. It’s even better when it’s free" campaign. The activity launched towards the end of 2013 with spots around The X Factor and has also included the "#CatAndBudgie" and "left behinds" executions, produced for TV by Leo Burnett. Three new ads feature a character called Freddy (played by the stand-up comedian Joseph Wilson), who works at the box office of entertainment venues such as theatres and cinemas. They run online and on video-on-demand across 4oD and ITV Player, and there is a dedicated website.