Freeview "left behinds" by Leo Burnett London

Unsold jumble-sale items come alive and sing I Want To Know What Love Is by Foreigner in a campaign for Freeview, the free-to-air digital TV service. Leo Burnett London created the campaign, which opens on a table full of unsold toys and ornaments at a deserted jumble sale. The figurines, dejected that no-one wanted to buy them, start singing as the janitor looks on. The ad continues Freeview’s line: "Entertainment. It’s even better when it’s free." Previous ads have featured a singing cat and budgie as well as tadpoles that dance in synchronicity to The Kinks. The work was created by Rob Tenconi and Mark Franklin, and directed by Sam Brown through Rogue.


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