Freixenet to review UK media business

Freixenet, the Spanish wine producer, is reviewing its media planning and buying business in the UK.

The Aegis-owned agency Vizeum has been forced to resign the business owing to a conflict with Pernod Ricard. It picked up the £10 million business in March.

Freixenet spent £500,000 on UK press ads during the past 12 months, according to Nielsen Media Research.

Freixenet's marketing and sales director, Robin Campbell, is overseeing the review and a result is expected before the end of the month.

Freixenet called a global review of its £20 million creative business in June, pitching Leo Burnett London and the WPP-owned Spanish agency Delvico against one another.

Both have since been reappointed to the business and Leo Burnett has created a campaign for Freixenet's Cava and Ash Tree Estate, which will appear in the UK in January. Freixenet has yet to decide if the work will also run in other markets.

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