The Confederation of French Chocolate and Pastry Makers has started a social media campaign on Twitter and Facebook to oppose the French government’s proposal to place red labels on chocolates, which will indicate they are unhealthy.
The government aims to classify food into five colours, ranging from green, which indicates it being healthy to red, which indicates that it should be avoided or eaten in small quantities, as it aims to combat growing obesity in the country.
The Confederation of French Chocolate and Pastry Makers, which represents over 4,500 chocolatiers and pastry makers in France, hopes the social media campaign will melt consumers and promote their cause.
The campaign includes a Facebook page that is already gathering pace, having received over 600 likes, and a Twitter account that was set up yesterday.
— Les chocolatiers (@voientrouge) August 18, 2014