French Connection "from sketch to store" by The Full Service

French Connection has rolled out its autumn/winter campaign. It was created by the photographer Rankin’s creative content agency, The Full Service. The black-and-white shots are a comment on the brand’s design process. They show naked models overlaid with sketches of clothes next to models wearing the finished items. The campaign includes outdoor, print, in-store and social media elements. The work was written by Vicky Lawton and art directed by Calum Crease. Rankin was the photographer and the illustrator was Jo Bird at Jelly.