French Connection 'I am the collection' by 101

101's campaign for French Connection's autumn/winter 2011 collection has launched.

It was written by Richard Flintham, Dirk Van Dooren and Alice Stein, and directed and photographed by Leila and Damien de Blinkk, with cinematography by Marc Gomez del Moral.

The teaser campaign launched earlier this month in the shape of a 60-second trailer, running online and in cinemas, and will be followed by eight short films to run throughout August, September and October.

The campaign also runs on TV, in print, outdoor and in-store.