French Connection moves into m-commerce

French Connection, the high street fashion brand, has launched it first transactional iPhone App, as part of its wider multi-platform digital strategy.

French Connection: 'you are man?' campaign
French Connection: 'you are man?' campaign

The free app, created by mobile technology company Answer, enable users to browse French Connection's entire range of products, view its "look book" of outfits, and purchase items.

It also combines elements of social commerce, connecting to users' Facebook and Twitter accounts so they can share their purchase decisions with friends to get their opinions.

Jennifer Roebuck, digital director at French Connection, said: "Mobile commerce was the next step in our multi-platform digital strategy."

French Connection became one of the first brands in the UK to launch a fully transactional Facebook store last month (February).

It has also launched the YouTique store on YouTube.

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