Launched this week, the campaign celebrates individuality and emerging talent, which will be the clothing brand’s core message throughout the season.
French Connection developed the creative elements internally in collaboration with the photographer Harley Weir, who shot the campaign’s images on location and at Snap Studios in London.
The images feature Snow and Menuez along with quotes from them about what makes them who they are today. One quote from Menuez explains, "I am woman – by nature and by choice".
An outdoor digital campaign will run from early September across 13 locations in London, Manchester, Newcastle and Berlin.
Snow, whose real name is Alex Anyaegbunam, is a rapper who was born in Dublin. The official video for his track Lost in Empathy has more than 880,000 views on YouTube.
Menuez is from New York and has starred in films such as Something in the Air, Mall, and My First Kiss And The People Involved.
Stephen Marks, the chairman and chief executive of French Connection, said: "We are very happy with the new creative team behind this season’s campaign and pleased with the final results."
Last year, French Connection launched a campaign using shoppers’ selfies for its spring/summer collection. The effort included an interactive booth in which consumers could construct outfits in store and then take a selfie.
This article was first published on www.campaignlive.co.uk