French Connection 'YouTique' by Poke

French Connection has launched an interactive video shop on YouTube that sells the brand's latest collections.

The shop, created by Poke and called YouTique, is a personalised, interactive shopping experience which gives advice on what to wear on different occasions.

Films on the site at, which go live at the end of this month, include Louise Rose, TV presenter and fashion journalist, giving viewers a range of choices from dressing up for a friends wedding to finding versatile office clothes.

She recommends a French Connection outfit which the viewer can then buy by clicking on the video or interacting with other options.