Fallon McElligott has added to its repertoire of work for BBC Music
Live with a tongue-in-cheek ad to promote the pounds 10 million music
The television commercial is the next spot in an extensive campaign to
promote the ambitious music broadcast designed to mark the millennium
The unconventional ad focuses on the idea that the whole of the UK will
become the venue for the concerts and plays on the age-old problem of
neighbours complaining about the music being played too loud.
In the ad, a genuine French mayor laments: ’On behalf of my citizens I
must appeal to the United Kingdom to turn the music down - we have no
wish to sour neighbourly relations and would be grateful for your
A later execution that will appear during the festival will show the
dishevelled and sleepless pyjama-clad mayor ranting that some people
have to get up for work in the morning.
Fallon McElligott wrote to ten mayors in neighbouring French coastal
towns inviting them to take part in the commercial. All except one
This execution is the latest in a campaign that comprises TV, radio
trials, an outdoor poster campaign and magazine inserts.
Julia Mooney, the marketing manager of BBC Music Live, said: ’The aim is
to communicate the broad range of music programming that is provided by
Music Live and highlight the breadth and diversity of the event to a
wide cross-section of the UK public.’