French online media agency buys into the UK

- Hi-Media, a French online advertising network, has bought a 70 per cent stake in the UK online ad sales house PurplePot.

- Hi-Media, a French online advertising network, has bought a 70 per cent stake in the UK online ad sales house PurplePot.

As a result of the acquisition, Purplepot will now re-brand to Hi-Media UK, and will incorporate the French company's technology into the UK business.



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