Leagas Delaney has picked up the pounds 6 million pan-European
advertising account for the privately owned French cosmetics brand
Clarins, as the premium brand moves to build on its recent sales
The agency won the business following a joint pitch between its London
and Paris offices. It pitched against CLM BBDO, Select and Nouvel el
Dorado to secure the account. The pitch was managed by Gibory, the
French equivalent of the AAR.
Clarins has until now developed all its advertising in-house. Leagas
Delaney’s work is expected to break by the end of this year.