Fresh Awards 2004: Here's to top regional talent

Our first steps towards delivering a truly fresh creative awards programme started back in Easter 2003. Some 18 months later our dreams have already been realised and our glasses raised to some truly outstanding regional creative talent. We set out to deliver a regional programme that listens rather than dictates the way that awards should work. While we are not quite able to support all of the suggestions we have had about the programme (I doubt that lap dancers will ever hand out the gongs or that we will have a Sumo wrestling ring to decide the Grand Prix winners), the majority of the feedback from our first year has not only been encouraging, it's also inspired us to do even better next year. We will, where we can, include categories that reflect what you want to see and we will continue to work with only the very best judges. Again, we want your suggestions on this. My mum would love to have the chance to review the work if I asked her. The problem with this, of course, is that you may not view her opinion as having the authority of Bil Bungay and his superb team of judges.

Mike McCormack and Tony Veitch at Fresh share their passion for a truly great idea, so we do really look forward to seeing your work next year.

But for now, thanks for your support this year if you entered, and we do hope you enjoy the review.


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