The Fresh Breath Co puts Dentyl pH ads on lavatory posters

The Fresh Breath Company has put Admedia’s washroom poster sites on its schedule in the first consumer advertising push for Dentyl pH, its ’next generation’ mouth rinse.

The Fresh Breath Company has put Admedia’s washroom poster sites on

its schedule in the first consumer advertising push for Dentyl pH, its

’next generation’ mouth rinse.



The company has booked sites in the men’s and women’s lavatories in 135

UK shopping centres.



Admedia’s EyeSite posters are situated behind cubicle doors, above

urinals and next to hand driers. Those next to the driers have the

strapline, ’blast away bad breath - right before your eyes’, while those

elsewhere read ’wash away bad breath - right before your eyes’.



The Fresh Breath Company is marketing Dentyl pH as the first mouth rinse

to ’visibly’ remove the oral bacteria and debris that cause bad

breath.



Admedia is selling its washroom sites as a point-of-sale tool. More than

180 chemists stock Dentyl pH in the shopping centres where the company

has EyeSite posters.



The campaign was planned and bought directly by The Fresh Breath

Company.



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