Fresh launches ad campaign to build Punjana tea brand

The tea company Punjana is aiming to build its presence in Scotland

with a new TV campaign starring members of the Thompson family, which

owns the company.



Fresh, the agency that won the account from Doner Cardwell Hawkins a

year ago, has brought in Mike Stephenson to direct what is its first

work for Punjana and the brand's first TV campaign.



Stephenson has recently set up his own production company, Moon, but

this was his last work while still at the Paul Weiland Film Company. He

art directed and directed the campaign, which consists of three

30-second and four ten-second ads.



In the ads, David and Ross Thompson are shown tasting and testing

tea.



Each ad features an actor in a case of mistaken identity to show how

expensive and time consuming it is to achieve a pure blend of tea. They

are backed with a bizarre yodelling music track to create a fun

atmosphere.



Stephenson said: "The Thompsons are genuinely fanatical about tea so the

challenge was working with non-actors and actors and using that to our

advantage."



Despite being a premium brand, Punjana competes with the market leaders

- Tetley and PG.



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