Freshpet "Sad pups" by Creature

The first TV campaign for petfood brand Freshpet features some extremely downbeat pooches, depressed by the uninspiring standard of other dog food on the market.

Creature was appointed in August, without a pitch, by Freshpet, which launched in the UK at the start of 2017. The campaign runs from now until Christmas.

Credits

Chief strategy officer
Strategist
Head of TV
TV production assistant
Client services director
Account director
Account executive
Director
Producer
Production company
Post
Grade
Director of photography

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