Freud Communications wins milk marketing brief

LONDON - Freud Communications, formerly DFGW, has been appointed by the UK Milk Marketing Forum, a consortium of leading dairy brands, to launch a campaign promoting the benefits of milk.

Milk... new ad push
Milk... new ad push
The agency, which pitched with the communications planning agency Rise, beat St Luke's, Craik Jones Watson Mitchell Voelkel and Iris in a pitch managed by COI.

The agency has been tasked with promoting milk through an integrated brief comprising PR and advertising. The ads, which will be part-funded by the EU, will break next year and run for a minimum of three years featuring a brand identity developed by design agency Uffindell West.

Milk has a history of hugely popular advertising, including the Milk Marketing Board's famous "Accrington Stanley" spot of the 1980s, which featured two young boys making reference to a conversation about milk with Liverpool FC footballer Ian Rush.

A spokesman for Freud, which acquired DFGW in May, confirmed it had won the business, but declined to comment further.