Friction Free Shaving "Live life friction free" by Hearts and Minds

Friction Free Shaving, a British shaving subscription start-up, claims to be the first razor brand to broadcast real leg shaving in a TV ad.

The spot shows a woman removing her leg and underarm stubble with the company’s Rose Gold razor to depict women’s shaving more realistically rather than showing the usual images of shaving hairless legs. It was created by Hearts and Minds and produced by 5 Creative.