Frida Mom boldly shows realities of breastfeeding

The spot by Mekanism normalizes the physical and emotional journey of nursing.

Frida Mom’s groundbreaking spot, "Stream of Lactation," shows the raw and not so pretty reality of breastfeeding for new mothers. The clip shows two moms struggling with very real and common issues that aren’t often discussed, such as latching, clogging and raw nipples. "Good moms should know how to do this. And am I a bad mom if I stop now?" one mom wonders. An edited version of the ad, which is the first spot to feature lactating breasts on TV, aired during the Golden Globes on Sunday.