Fridays For Future "Our house is on fire" by FF Los Angeles

Fridays For Future echoes the words of founder and climate activist Greta Thunberg to highlight the importance of tackling climate change before it's too late.

Inspired by Thunberg’s emotive appeal that "our house is on fire", the ad follows a family as they wake up in a burning home and move through the motions of their morning routine, oblivious to the growing danger around them.

Timed to coincide with Earth Day (22 April), the work was written by Radouane Guissi, art directed by Radouane Guissi and Chelsea Steiger, and directed by Andrew Bruntel through Ways & Means.


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