Fridays For Future "Our house is on fire" by FF Los Angeles

Fridays For Future echoes the words of founder and climate activist Greta Thunberg to highlight the importance of tackling climate change before it's too late.

Inspired by Thunberg’s emotive appeal that "our house is on fire", the ad follows a family as they wake up in a burning home and move through the motions of their morning routine, oblivious to the growing danger around them.

Timed to coincide with Earth Day (22 April), the work was written by Radouane Guissi, art directed by Radouane Guissi and Chelsea Steiger, and directed by Andrew Bruntel through Ways & Means.

Credits

Brand supervisor
Creative agency
Chief creative officers
Copywriter
Agency supervisor
Agency producer
Production company
Executive producers
Producer
Director
DoP
Casting director
Production designer
Wardrobe stylist
Hair & makeup
Editorial
Editor
Sound design/ mix
Visual effects
VFX executive creative director
Lead flame artist
VFX executive producer
VFX senior producer

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