Friends of the Earth tackles "eco-anxiety" about climate change with a spot starring Jasmine Jobson from Netflix's hit show Top Boy.
The ad follows Jobson in a panic-stricken chase, ending with her emerging from a pile of rubbish with a plastic bottle in hand and shouting: "Found it!" A YouGov poll, commissioned by Friends of the Earth, reveals that more than 70% of 18- to 24-year-olds are anxious about climate change. The campaign aims to show that a lot of people have these feelings and help consumers with solutions that they can adopt. It was created by Madeline Charles, Jake Moss, Manuel Fleitas and Alex Allmeida, and directed by Eoin Glaister through Stink.