Friends of the Earth "We've all been there" by Don't Panic

Friends of the Earth tackles "eco-anxiety" about climate change with a spot starring Jasmine Jobson from Netflix's hit show Top Boy.

The ad follows Jobson in a panic-stricken chase, ending with her emerging from a pile of rubbish with a plastic bottle in hand and shouting: "Found it!" A YouGov poll, commissioned by Friends of the Earth, reveals that more than 70% of 18- to 24-year-olds are anxious about climate change. The campaign aims to show that a lot of people have these feelings and help consumers with solutions that they can adopt. It was created by Madeline Charles, Jake Moss, Manuel Fleitas and Alex Allmeida, and directed by Eoin Glaister through Stink.

Credits

Agency
Creative partner
Senior account manager
Senior project manager & producer
Senior engagement strategist
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1st AD
2nd AD
Runner
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2nd AC
Maxima rig
Crane tech
Playback
Gaffer
Art director
Art director asst
Props asst
Art dept asst
Rubbish truck driver
Hair and makeup
Costume
Stunt coordinator
Stunt double
Medic
Animal wrangler
Camera truck
Minibus
Dining bus
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Alpina van
Cast
Rubbish truck
Edit house
Producer
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Post house
Executive producer
Grade
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