Saatchi & Saatchi has lured its first talent back to Charlotte
Street since Maurice and Charles quit to form M&C Saatchi three years
The retail specialist, Anne Froggatt, who is an account director on
Currys at M&C Saatchi, will return to her old agency to take up a new
role as senior account director on the electrical retailer, Comet.
She began working on electrical retailing accounts back in 1986 when she
joined Ted Bates to look after Dixons, and remained on the business when
Bates was bought by Saatchis later that year. In 1989, she moved over to
Saatchis to concentrate on Currys, the largest brand in the Dixons
group, and six years later she followed Currys over to M&C Saatchi.
’Her experience is second to none and I am confident she will be a
valuable asset both to us and to Comet,’ commented Marilyn Baxter, the
head of business strategy at Saatchis who also has board level
responsibility for Comet.
As a senior account director, Froggatt partly replaces Andy Boucher who
has moved on to Procter & Gamble business. She will report to the group
account director, Richard Ellis.