"From my window" by R/GA London

R/GA London retells the Covid-19 pandemic as a children's story.

Narrated by children and aimed at kids aged between four and eight, "From my window" follows the story of a chick and its family during the quarantine, from school closure and empty buses to practicing social distancing and washing hands frequently.

The work was posted on R/GA’s Instagram page, and is available to read online. It was written by James Greening and illustrated by Igor Pancaldi.

Creative agencies including Pablo, Free The Birds and Anomaly have also launched campaigns encouraging people to practice social distancing.

Credits

Agency
Creative director/ illustrator
Senior copywriter
Chief creative officer
Senior strategist
Head of strategy
Account lead
Content supervision
Editor
Production assistant
Visual designer
SVP managing director

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