Front ad director Proctor in shock departure from Cabal

Cabal has abruptly parted company with one of its founding team - Front ad director Dan Proctor.

Cabal has abruptly parted company with one of its founding team -

Front ad director Dan Proctor.



The publisher has started a frantic search for a replacement, but in the

interim, advertising sales manager Mark Fitzgerald has stepped up as

acting ad director.



Group ad sales chief Debbie Bowman said she didn’t know what Proctor’s

future plans were. ’We would have preferred him to stay a little

longer,’ she said.



Fitzgerald is also to take on a new position - business development

director - with a brief to develop non-traditional revenue streams

across all Cabal’s magazines and contract publishing activities, but

particularly in the male lifestyle sector. He will build

cross-promotions, advertorials and brand extensions for Front and will

head the commercial development of its website.



Front’s display sales force has been bolstered with an additional sales

executive, Cathy Snell, who joins from Dennis’ MacUser.



Fitzgerald is also expected to play a lead role in developing ad sales

for the two new men’s magazines, reported to be launching next

March.



Sales staff are being sought for these launches.



Fitzgerald, who joined Cabal a year ago from IPC’s women’s weeklies,

said: ’We have clearly defined areas that need to develop and my role

will grow.’



He will also play an active role in the contract publishing operation,

headed by publishing director Jonathan Rose, which is becoming

increasingly important in Cabal’s growth plans.



Recent ventures have included an employee magazine for Scottish Telecom,

Thus, and Channel 4’s Celebrating Chelsea supplement.



Rose is expecting more business from Channel 4 and claims to be close to

winning a number of new clients.



Cabal has also established new media partnerships, contributing content

from its Pro Cycling website to Kronenbourg’s Tour de France site. Real

Homes has also licensed its brand and content to home design software

produced by Mattel’s The Learning Company. Rose said there are more

deals in the pipeline. ’We have developed brands which can transfer into

new media and, through content, into contract publishing.’ he said.



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