A charity that supports NHS and other frontline workers struggling with their mental health has launched a campaign by Adam & Eve/DDB.
A free phoneline, called Hopeline19, allows people to leave messages of encouragement to those workers suffering amid the ongoing pandemic.
It is being promoted with an ad directed by Novemba and produced by Gemma Priggen through Academy. It was written by Darren Beresford and art directed by Richard Gayton at Adam & Eve/DDB.
The spot broke today (9 September) on ITV and is being supported by radio, print and outdoor activations, as well as media at hospitals making workers aware of Frontline19's support service.