FT investigates unflagged advertorial claims

LONDON - The Financial Times is investigating complaints that journalists are being asked to write advertorials passing off as editorial for the paper's specialist magazine publishing division.

FT Business...investigation
FT Business...investigation

According to a report in today's Guardian, the National Union of Journalists has sent a letter of complaint to a senior executive in the FT Business division.

The letter claims that the practice includes "writing articles on subjects suggested by advertisers, allowing the advertisers to vet copy, profiling those said advertisers in issues or sections of which they are the key sponsors or advertisers".

FT Business publishes titles including Investors Chronicle, Financial Adviser, The Banker and Money Management.

An FT spokesman told The Guardian that an investigation has been under way for eight weeks, but had not been provided with any evidence from the accusers, and that the claims are based on "unsubstantiated complaints".

In August, The Daily Express was  rapped by the Advertising Standards Authority for blurring the line between editorial and advertising.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content