Fuel hires Aldhous and Hodgson team

Chris Aldhous and Peter Hodgson, the Publicis creatives behind the Cannes gold Lion-winning Hype campaign for HP, are joining Euro RSCG Fuel London to work on the Volvo account.

The pair first teamed up in 1995 at McCann Erickson, where they worked on Shredded Wheat, Black & Decker and Coca-Cola. Their work on L'Oreal introduced the footballer David Ginola as a spokesman for the brand.

After moving to Publicis in 1999, they worked on the Woolwich Building Society, Coca-Cola and HP, where their global Hype campaign earned them promotion to worldwide creative directors on the project.

The Euro RSCG Worldwide global chief executive, David Jones, said: "They are exactly what we want on Volvo. We have set a very high rate of ground-breaking for this global client with work such as 'life on board'."