Fuji dumps CIA and awards pounds 7m media to Manning Gottlieb

Manning Gottlieb Media has taken the pounds 7 million media planning and buying business for Fuji Film out of CIA Medianetwork.

Manning Gottlieb Media has taken the pounds 7 million media

planning and buying business for Fuji Film out of CIA Medianetwork.



CIA’s contract with the Japanese film giant came to an end earlier this

month.



MGM is known to have been in talks with Fuji since September when its

shareholder partner, Simons Palmer Clemmow Johnson, won Fuji’s UK

consumer advertising business. In choosing MGM, Fuji has signalled its

desire for a closer link between its advertising and media agencies.



Mike Tunnicliffe, the managing director of CIA Medianetwork, said: ’Fuji

thinks it will get a cheaper service if it goes for the full-service

option with Simons Palmer and MGM. We think it is wrong.’



However, Fuji is also understood to have been attracted by MGM’s

achievements for clients such as Nike. Nike achieved higher consumer

awareness - 23 per cent - as an unofficial sponsor of Euro 96 than Fuji

as an official sponsor of the tournament.



Christopher Hobbs, divisional manager at Fuji responsible for marketing,

was unavailable for comment as Campaign went to press. Colin Gottlieb, a

partner at MGM, declined to comment.



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