Fujifilm continues biggest-ever campaign to boost Christmas sales

Fujifilm is rolling out the third phase of its largest advertising campaign to date in the run-up to Christmas.

The latest phase of the £1m campaign to promote Fujifilm's FinePix F F600EXR camera series launches today (24 October).

The FinePix campaign began earlier this year and marked the first time Fujifilm has advertised on TV in 10 years.

The new ad will be aired tonight during 'The Gadget Show' and will also air in breaks during the Premier League fixture between Chelsea and Arsenal on 29 October and during an episode of 'Downton Abbey' on 30 October.

Created by Ogilvy Germany, the ad features a man harnessed to bungee. The camera appears to film his view as he jumps off a cliff and nears the water but is in fact just the effect of the zoom feature on his camera.

The TV spots will run for three weeks supported by online activity and print ads. MJ Media handled the media planning and buying.

David Bland, senior product manager of Fujifilm UK, said: "Fujifilm had fantastic feedback from retailers and consumers alike on the television advertising earlier this year, so we are confident that the F series campaign will be received extremely well and help us generate consumer interest in the range in the run-up to Christmas.

"We have adopted a targeted multimedia strategy to engage with as many consumers as possible."

Follow Sara Kimberley on Twitter @SaraKimberley

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