Fujitsu Siemens to review £15m pan-European media

LONDON - Fujitsu Siemens computers is set to review its estimated £15m pan-European media planning and buying account, with Initiative believed to be in pole position.

The advertiser is now looking at consolidating the account in up to 19 markets, including the UK, where it currently spends just under £1m on its advertising budget, with £415,000 of that spent on outdoor.

The firm is based in the Netherlands, but it is thought that the account will be run out of Germany.

Last month, Fujitsu Siemens launched an online promotion to take advantage of the World Cup. Consumers were asked a series of questions in order to pick up prizes of handheld PCs.

Fujitsu Siemens Computers was formed out of a 1999 merger of the PC divisions of Fujitsu and Siemens. It has offices in all key markets across Europe, the Middle East and Africa, and has partners in 170 countries worldwide.  

The company specialises in everything from high-performance servers and company-wide storage systems to PCs and notebook computers. The company also manufactures PDA handheld computers.

Fujitsu Siemens was not available for comment concerning the consolidation of its media account into one agency. 

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