Fulford joins i-level as head of planning

I-level has appointed Adam Fulford to the new position of head of planning.

Fulford…supplying 'planning rigour'
Fulford…supplying 'planning rigour'

Fulford joins the digital media agency from Tullo Marshall Warren, where he was the group planning and intelligence director.

His appointment follows a strategic review of the agency by the chief executive, Stephen Rust, and the managing director, Mark Creighton, which identified building a planning team and consumer insight offering as priorities.

Fulford will focus on building the presence of consumer insight across all of i-level's activity and on increasing the effectiveness of its campaigns.

He joins as i-level gears up for the defence of its COI online buying business as part of a joint venture with Starcom MediaVest Group.

Rust said: "We need to become a much more planning-led agency because there has been a shift that has seen the consumer placed at the centre of everything. Adam has been brought in to supply this planning rigour, insight and strategy."