Funding Circle "Go further" by Lucky Generals

Funding Circle, the small business loans platform, breaks the functional conventions of most financial services advertising in its second TV campaign.

The spot takes a more cinematic and conceptual approach by depicting coin-operated ride-on-machines coming to life and realising their potential once a Funding Circle coin is inserted. This metaphor is meant to capture the emotions of running a small business and being empowered by a loan from Funding Circle. The work was created by Lucky Generals and directed by Antoine Bardou-Jacquet through Partizan.