Fussy "Refillable deodorant" by Eddie Fisher and Matt Kennedy

Creatives Eddie Fisher and Matt Kennedy have developed their own refillable deodorant brand called Fussy in a bid to help the environment, one armpit at a time.

Encouraging the world to cut down on single use plastics, the video explains how to use Fussy as well as how the product works to soften the impact of plastic waste. Each deodorant sold funds the collection of 1kg of ocean-bound plastic and also prevents more than 250 single-use plastic deodorants from ever existing, which is pretty great.

It was created by Eddie Fisher and Matt Kennedy, and directed by Tom Baker.