The future of audience addressability – according to eBay, Reach and PubMatic

Three experts explain why audience addressability is important and how it can help brands and publishers deliver an “outstanding” experience for the consumer

It’s the new age as the shift from single-solution cookies to a future of multiple solutions has begun.The journey to a drastically different ecosystem is underway.

But how is the audience addressability journey going – and what does its future look like?

In this four-minute video, Pubmatic’s chief revenue officer Emma Newman, eBay’s general manager of UK advertising Harmony Murphy and Reach plc’s group digital director Terry Hornsby tackle these questions and provide useful insights into how their businesses are adapting and building environments rich with opportunity.

Find more content about audience addressability from the consumer, brand, agency and publisher perspectives. 


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