Orange’s marketing director, Robert Fallow, has left the company
suddenly, just two months after launching a pounds 7m branding
Fallow was ousted last week following a clash of interests with
commercial director Bob Fuller, say sources close to the firm.
Fallow is believed to have had a stormy relationship with Fuller for
some time. It is understood that he has no job to go to.
Previously marketing director at Reebok, Fallow joined Orange last
One of his first achievements was a pounds 15m TV campaign through
His latest work was a TV branding campaign directed by Ridley Scott to
mark Orange’s fourth birthday. The ad aimed to continue Orange’s ’The
future’s bright. The future’s Orange’ theme but with an emphasis on
Fallow has a had a broad and unusual career path, having been a tank
gunner in the Army and worked as a labourer. He became marketing manager
at MacKay’s and Reebok before becoming marketing director at the sports
manufacturer, where he is credited with turning the brand into a leading
Fallow was unavailable for comment as Marketing went to press, but a
spokesman for Orange confirmed he had left the company.
Orange has had three marketing directors since launching in 1994.
Fuller is overseeing the company’s marketing until a replacement for
Fallow can be found.