Future expansion sees launch of new hobby title

LONDON - Future Publishing is to launch a new hobby magazine, Papercraft Inspirations, as the company looks to continue expansion of its Entertainment Group.

Earlier in the week Future Publishing announced it had paid £2.5m to acquire PC Zone and Computer & Video Games magazines and the computerandvideogames.com website from Dennis Publishing.

Plus only last week the publishing house announced the launch of a new women's consumer magazine, HairStyle & Beauty, which will target the competitive 20- to 40-year-old market.

The new magazine will focus on papercraft, card and gift making and target 35 to 55 year-old–women. It is due to hit newsstands on September 14.

The monthly title draws inspiration from its sister title, Cross Stitcher, by creating an inclusive and interactive feel to its pages, allowing readers to sublit stories, letters, diaries and penfriend listings.

Debora Bradley, from Cross Stitch Collection magazine is editor and Katherine Raderecht is group publisher.

Entertainment Group publishing director Andy Semple said, "Papercraft Inspirations is an exciting addition to Future's portfolio of hobby magazines. Card making and scrapbooking are set to be the next big crafting craze in the UK and we shall be leading the way this

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Topics