Future Farm "Choose the tastier future" by Impero

Meat-free brand Future Farm has launched an integrated Veganuary campaign, created by Impero.

Setting out to empower meat-reducers, flexitarians, vegans and anyone toying with the idea of giving Veganuary a go, the out-of-home, digital and print work urges consumers to choose the brand's plant-based range of products.

The lead creatives at Impero were Michael Scantlebury and Mike Tran, with design overseen by Longbin Li and Catalin Margarit.