Future launch to offer online investment and stock advice

Future Publishing is launching a consumer title aimed at people who dabble in online share trading and anybody who invests or banks on the internet.

Future Publishing is launching a consumer title aimed at people who

dabble in online share trading and anybody who invests or banks on the

internet.



Internet Investor will debut on 13 December as a bi-monthly with a print

run of 50,000, 100-page pagination and a cover price of pounds 3.99. A

settle-down sales figure of 25,000-30,000 is anticipated and, if

achieved, it will increase to monthly frequency by the middle of next

year.



The title promises to be a practical guide to making money on the net

but will focus on how to use the web for investment rather than share

tipping.



Group publishing director John Weir, who was appointed to Future’s board

last week, is convinced that internet investing is about to take off in

the UK in a similar way to the US. ’Nasdaq is launching over here,

Thestreet.com launches in the new year and there will be more disposable

income from windfall shares and annual bonuses. All this means that

there will be even more interest in speculative online investing,’ he

said.



He added that, at least initially, active users of the internet would be

targeted rather than the financial audience of Money Observer and

Bloomberg.



Advertising sales targets include online brokers such as Charles Schwab

and DLJ Direct as well as upmarket online brands like Chateaux Online,

i-collector.com and e-bay.com.



Weir revealed that Future is refocusing on its four key markets - games,

football, music and computing - and promised ’some big, exciting news in

the new year in the business market.’



He added: ’We are going for big growth with an aggressive strategy to

reclaim the ground we have lost over the last couple of years.’



Last month Future launched Linux Answers, the software title, and Weir

claimed that the first issue has sold out in many areas and its 35,000

print run is being supplemented with a reprint. The magazine retails at

pounds 4.99 and is aimed at the users of Linux, a free to use rival

operating system to Windows.



Future has also announced that the publishers of the Living and Music

groups, Lynn Keddie and Simon Haisman, are to report to publishing

director Mike Frey. And head of contract publishing James Pembroke is to

report to advertising director Andrew Milbourn.



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