Future to launch web design title Create to exploit online boom

Future Publishing has unveiled plans for a consumer magazine for professional web designers.

Future Publishing has unveiled plans for a consumer magazine for

professional web designers.

Create will be published every four weeks - 13 issues a year - with a

premium cover price of pounds 5 and a settle-down sales target of

30,000. It will have a print run of 60,000.

The magazine aims to exploit a growing industry that has been

responsible for the design of half a million websites in the UK.

The 132-page first issue hits the newsstands on 21 June and will carry

32 pages of advertising. Targets include software suppliers such as

Macromedia and Adobe, web hosting sites and ISPs. It will also have a

recruitment section.

A newly hired sales team of three, headed by ad manager Paul Shirley,

will report to publisher Richard Wilson. Shirley was poached from

Centaur’s Creative Review, where he was ad manager. Ed Couchman joins

from Reed Business Information and Vanessa Jelbert moves internally from

Internet Works.

Create will have an accompanying website that will carry banner and

recruitment ads. These will be sold jointly by the magazine team and the

FutureNet sales team. Ad packages comprising Create online and Future’s

other computer design site, Computer Arts, will be offered.

Wilson claimed Create will be the UK’s first title devoted to web

designers and will carry the highest production values in Future’s

portfolio. It will highlight the best sites on the web and profile the

people who designed them.

The launch is backed by a pounds 300,000 marketing push and every will

issue carry a CD inserted inside the magazine.

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