Future is relaunching PC Plus as an internet magazine for computer
As such it will have a new advertising sales strategy.
The redesigned format will be revealed in the September issue, which
goes on sale on 19 July.
The magazine will continue to provide product ratings of hardware and
software but these will be related to how they will help users get more
out of the net.
New sections are being introduced, including Internet Buyer, an online
directory, and WebMaster, which provides advice on setting up
Publisher Ben Tisdall said research conducted by the company revealed
readers and advertisers wanted more coverage of the internet.
The broad target audience will remain experienced PC users in small
businesses of up to 250 employees.
The ad strategy will concentrate on lower volume, higher yielding sales
to reflect the changes in the market.
Tisdall said the retail advertising base had migrated to the web.
Clients were no longer buying 16-page catalogue sections but had cut
back to a spread that linked the reader to its website where they can
Tisdall is targeting advertisers in the ISP and dotcom sector, such as
the online music site PeopleSound.
The 276-page September issue will carry 95 pages of ads and will have a
print run of 171,000.
PC Plus’s most recent ABC was 111,054.
Advertising sales efforts are being led by ad manager Claire Bostock and
her five- strong team. Bostock also oversees Linux Format, PC Answers
and Quick & Easy Windows.
PC Plus will continue to be published in two editions. One - priced
pounds 4.99 - will carry two covermounted CDs and the other - priced
pounds 6 - will carry a DVD.
The PC Plus website is also being enhanced to tie it more closely to the
Future’s computing portfolio includes PC Format, PC Gamer, PC Review and
a host of PlayStation titles.